Phones, iPads and laptops were severely damaged as the man used a metal ball to crack the screens in a shop within a French shopping centre
This was the moment a vandal calmly walked into an Apple store and began smashing iPhones, iPads and laptops with a metal ball.
The man, dressed in shades and wearing a backpack, was filmed as he walked from one tech stand to the next in a French shop.
The man has not yet been identified and it is unclear where the incident took place or whether any arrests were made.
Further videos of the incident show the same man, dressed in dark trousers, sweater, a pink t-shirt and wearing one cream glove, arguing with shopping centre security guards.
The man appears to have been upset with the service he received from the company and decided to carry out the act of vandalism in protest.
The Apple iPhone 7 went on sale in the UK earlier this month having been unveiled at a launch event in San Francisco.